RETURN OF THE LIVING RED!

Just in time for fall festivities, NIGHT OF THE LIVING RED wine will be creeping into a neighborhood near you! The name is absolutely disgustingly great and the packaging is amazing. I have no idea if the wine tastes any good though it sounds worth getting as a collector’s item alone.  Supposedly, the story goes…

1987 saw the start of something called the 'Flying Winemakers'... top young Aussie winemakers flying over to help with the European vintage and Europe gave the Aussies a lot of ideas in return: like 'Red Heads Studio Winery’ for example.

With no money to set up their own wineries, they just made a few barrels in garages. Fantastic wines came out of tin sheds! Wine shippers in the UK and the US loved the stuff.  They got backing and set up Red Heads Studio. The British, Americans, Aussies and even the French seem love the idea of these red wine 'heads' fanatically working away through the night making great little studio wines.

Well…

Mash is a branding agency that creates truly memorable work and caters to clients who want to build their brand with creativity and originality, design, and visual identity. Mash begun working with Redheads and have enjoyed a unique relationship giving Redheads a unique portfolio of wines that stand out from the crowd and gaining an international cult following.

At the top end of their fine wines is the ‘Return of the Living Red’. As this wine is non-vintage it has no age (the 2 grape varieties coming from different vintages). This was a complex fine wine with no listed age; a mysterious and intriguing wine. To compliment this the nature of the product, Mash developed a concept to create a small package containing missing and/or suppressed crime files implying the existence of the living dead in and around the vineyards. With the use of disturbing illustrations and fascinating old photos on a toothy uncoated paper the concept was bought to life. A slip knot with old twine, and a deep red wax dipped bottle went with an old crime file folder to create a one-of-a-kind visual wine and Bottom Bottle gifting winner!”